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Iim Essays

Values Challenged

One has to understand sub-continental culture regarding marriage in order to understand this particular crisis. Marriages are classified into two groups: 'settled' marriage and 'love' marriage. In a 'settled' marriage, the groom's family chooses the bride, and if bride's family accepts the groom, the two families get together and fix the marriage. The bride and the groom may or may not meet each other before the marriage.

In a 'love' marriage, two persons fall in love and get married, with or without the permission of their families. This is considered a social crime, and the newlyweds are forced to leave their families.

After I came back from the US, I met my sweetheart who was attending medical school. We courted each other for years, and when she graduated we figured it was time to marry. I asked my family to select the woman of my choice so as to marry the woman I love without upsetting social norms.

When my mother proposed my fiancée's family, her mother wanted to see me personally. I assumed she would consider me a suitable candidate for her daughter's husband since I come from a good family and since I am qualified to maintain a family.

However, rather than looking for qualities in me that might make her daughter happy, she demanded that I possess an MBA degree before I marry her daughter. Apparently, all of her relatives' and friends' daughters got married to either MBAs or Ph.D.'s.

I was dumbfounded. I would have gladly given the moon to her daughter, but I was not about to earn an MBA to satisfy this woman's irrational craving. How would an MBA help me to become a better husband? Even though I intended to pursue an MBA anyway, I could not agree to her demand. I told her that I would never earn an MBA. As a result, I couldn't marry the woman of my dreams.

I stayed true to my personal values, and it cost me the woman I love.

Media Influence

CRITICALLY ASSESS THE WAYS IN WHICH THE MEDIA CAN BE SAID TO INFLUENCE OR HAVE EFFECTS ON SOCIETY.

The Mass Media is a unique feature of modern society; its development has accompanied an increase in the magnitude and complexity of societal actions and engagements, rapid social change, technological innovation, rising personal income and standard of life and the decline of some traditional forms of control and authority.

There is an association between the development of mass media and social change, although the degree and direction of this association is still debated upon even after years of study into media influence. Many of the consequences, either detrimental or beneficial, which have been attributed to the mass media, are almost undoubtedly due to other tendencies within society.

Few sociologists would refute the importance of the mass media, and mass communications as a whole, as being a major factor in the construction and circulation of social understanding and social imagery in modern societies. Therefore it is argued that the mass media is used as “an instrument”, both more powerful and more flexible than anything in previous existence, for influencing people into certain modes of belief and understanding within society.

The question of media’s influence on society and its cultural framework has often been debated upon from leading theorists to anyone with any form of media connections, but to contemplate that the character of Chulbul Pandey from Dabang or student group of Rang De Basanti can have an influence on an audience members attitude, beliefs or interpretations of society is a very simplistic and debatable version of the truth.

The media does influence, but using more diverse and subtle roles of impact. Some theorists suggest that it is even a case of society influencing the media and not the more widespread and presumed version.

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This a sample MBA essay written by one of our clients for IIM Ahmedabad. We’ve included our take on the initial draft and also added the final version, submitted to the school, that helped the client bag an admit to IIMA.
 
This is a guideline and should not be reproduced as it is.
 

Essay Prompt:

 

What do you expect to gain from the PGPX Programme at IIMA? (500 words)

 

Client Profile:

 
– 9 years of experience in the IT industry
– Post-MBA Short-term Goal – Delivery Management
 
Initial Draft:
 
My interests in learning technology, taking ownership, and good performances paved way for my overseas assignments to UK and Canada. I felt a sense of satisfaction and accomplishment when the projects I worked on transformed the client’s business. Exposure to cutting-edge technologies and experience in such exciting projects made me realize my panache for technology consulting. The extensive overseas experience also helped me become more flexible and adapt to people from different cultures quickly.
My goal is to become a Program Manager handling larger projects for an IT Services firm in the short-term and a Senior Leader (Vice President/Country Head) in the long-term. To achieve my goals, I need to gain more business knowledge, sharpen my analytical and decision-making skills and so that I can build value proposition for my company and align myself with my clients’ strategy. I realize that a structured 1-year MBA program is exactly what I need.
 
Placement statistics indicate that IIMA provides ample opportunities to pitch my candidature in front of my dream companies that recruit regularly at IIMA. The average experience of PGPX students is more in line with my experience than any other business school and is the best fit for me. The mandatory courses and a plethora of electives provide an opportunity to learn more about areas that are essential for senior management roles—electives such as Managing and Creating Creativity and Strategic Thinking and Decision Making. I want to be involved actively with the Centre for Retailing, Centre for Electronic Governance and conferences on Advanced Data Analytics, Business Analytics and Intelligence that will facilitate development of my skills and provide me networking opportunities with IT consulting industry leaders.
 
 
Our take on the Initial Draft:
 
This essay would rope in the reader’s attention better if the client starts with a more powerful opening line.
 
My interests in learning technology, taking ownership, and good performances paved way for my overseas assignments to Taipei and Sydney. I felt a sense of satisfaction and accomplishment when the projects I worked on transformed the client’s business. Exposure to cutting-edge technologies and experience in such exciting projects made me realize my panache for technology consulting.
 
The above sentences do not convey precisely what the client has been working on. This paragraph would benefit from some specific detail.
 
The extensive overseas experience also helped me become more flexible and adapt to people from different cultures quickly.
 
My goal is to become a Program Manager handling larger projects for an IT Services firm in the short-term and a Senior Leader (Vice President/Country Head) in the long-term.
 
The previous paragraph talks about a panache for technology consulting. However, the client’s short-term goal is to become a program manager. This point needs to be cleared. The client should also include a sentence about WHY he wants to get into delivery management. He could also mention a couple of companies he’d like to work in.
 
To achieve my goals, I need to gain more business knowledge, sharpen my analytical and decision making skills and so that I can build value proposition for my company and align myself with my clients’ strategy. I realize that a structured 1-year MBA program is exactly what I need.
 
It is not clear why a 1-year MBA program is exactly what he needs. The above sentence either needs to be changed or needs to be qualified with reasons.
 
Placement statistics indicate that IIMA provides ample opportunities to pitch my candidature in front of my dream companies that recruit regularly at IIMA. The average experience of PGPX students is more in line with my experience than any other business school and is the best fit for me.
 
Would the above comparison still be true if the client were to compare it against the other IIMs? If not, he might want to remove this sentence.
 
The mandatory courses and a plethora of electives provide an opportunity to learn more about areas that are essential for senior management roles—electives such as Managing and Creating, Creativity and Strategic Thinking, and Decision Making. I want to be involved actively with the Centre for Retailing, Centre for Electronic Governance and conferences on Advanced Data Analytics, Business Analytics and Intelligence that will facilitate development of my skills and provide me networking opportunities with IT consulting industry leaders.
 
Why are these activities and courses the right ones for the client? The client needs to mention what about his experience and future ambitions make these activities the right ones for him.
 
 

Final Cut (after multiple rounds of reviews and drafts):

 
“Choose a job you love, and you will never have to work a day in your life”.
When I first heard this quote recently, it got me thinking about why I love my job. After some introspection, I realized that I am drawn to the thrill of seamlessly managing the multiple pieces of a solution that delivers value to the client.
 
This has fuelled my short-term ambition of heading the delivery for high-value accounts as part of an IT services organization such as IBM or Accenture, where I can handle multiple high-impact portfolios and build a lasting client relationship. In the long-term, I see myself as a senior leader (Vice President/Country Head) in IT services, where I will have the influencing power to make strategic decisions that can steer my organization to future successes.
 
I started my career as a software developer building web applications for retail clients of Infosys. My interest in quickly ramping up on web technologies paved the way for my overseas assignments to UK and Canada. An exposure to cutting-edge technologies in these assignments helped me build a solid technical base for my career. The overseas experience also helped me become more flexible and adapt to people from different cultures quickly. I felt a sense of immense satisfaction and accomplishment when the projects I worked on transformed the clients’ business.
 
This feeling has become a powerful motivator of my professional career. Though I have performed effectively as a project manager, I believe that I need to gain comprehensive business knowledge, sharpen my analytical skills, and hone a far-reaching, strategic mindset, to accelerate my career and achieve my goals. As a mid-career professional, I realize that a structured 1-year MBA program is exactly what I need, to prepare for senior management roles.
 
I believe that the case-study pedagogy at IIMA will help me connect my professional experiences with the concepts I learn. From perusing the placement statistics of IIMA, I can see that IIMA would provide me with ample opportunities to pitch my candidature to my dream companies. At IIMA, my cohorts will likely have a similar level of work experience as I do – this makes IIMA a very good fit of B-school for me, as I see a lot of value in engaging in discussions with such peers.
 
With the digital future revolving around SMAC (Social Media, Mobility, Analytics and Cloud), I think that it is very essential for me, as a future IT Services leader, to stay abreast of these technologies. At IIMA, I would like to attend conferences on ‘Advanced Data Analytics’ and ‘Business Analytics and Intelligence’ that will facilitate this knowledge and open up networking opportunities with IT Services industry leaders. As a person passionate about delivering high impact projects, I would like to be involved with the Centre for Electronic Governance (CEG) in the impact assessment of e-Governance projects. I look forward whole-heartedly to the IIMA experience to help me achieve a transformation into an effective leader of the future.
 
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