Skip to content

Uniqlo Swot Analysis Essay

Uniqlo Marketing Plan

4279 WordsOct 8th, 201018 Pages

Marketing Plan Outline
Company Background & Executive Summary
Situation Analysis-“Where are we now?”
1. Macro Situation-PEST Analysis 1. Political Factors: 2. Economical Factors: 3. Social Factors: 4. Technological Factors:
2. Micro Situation-SWOT Analysis 1. Internal Assessment (Strengths) 2. Internal Assessment (Weaknesses) 3. External Assessment (Opportunities) 4. External Assessment (Threats)
Goal Setting-“Where do we want to go?”
1. Market Segmentation & Target Market
2. Find Points of Difference
3. Product Positioning
4. Marketing Goals & Objectives
Action Plan-“How can we get there?”
1. Product Strategies
2. Pricing Strategies
3. Promotion Strategies
4. Place Strategies…show more content…

In 2009, signed a design consulting contract for UNIQLO products with fashion designer Jil Sander in March. UNIQLO also furnished the uniforms for Japan's Olympic athletes in the 1998, 2002, and 2004 Olympic Games, as well as the uniforms for J.League's Thespa Kusatsu team.

The UNIQLO operation – trends in net sales and store numbers The area of product development, we have established a global R&D system linking Research and Development in New York and Tokyo. We seek to capture local trends early and incorporate them in our product development and design. In addition we opened stores outside of Japan starting in the UK in 2001. Since then, we have expanded our international store network into a number of countries including China, Hong Kong, South Korea, USA and France. We opened global flagship stores in New York’s SOHO shopping district in 2006 and on London’s Oxford Street in 2007. We continue to develop UNIQLO as a global brand.

Comparison with major global specialty clothing retailers UNIQLO accounts for roughly 90% of total sales at the FAST RETAILING holding company. FAST RETAILING is clearly in the top class if you compare its scale of sales with other specialty clothing retailers from around the world.
|Company Name (Flagship Brand) |Country |Fiscal Year End |Sales (¥ Billions) |
|GAP |USA |Jan. 2008

Show More

Check these samples - they also fit your topic

Global Marketing

The essay defines global marketing, explores its evolution from international marketing before differentiating between the characteristics or determinants of global and international marketing strategies. The different global marketing strategies based on the various determinants also will be studied.

10 pages (2500 words)Essay

Snapshot of Uniqlo

They also have one domestic global flagship location, the Uniqlo Shinsaibashi Store, and they plan on opening other large scale and flagship stores in major urban Japanese areas, including Tokyo, Osaka, Nagoya and Fukuoka. The forecast for their sales for the fiscal year ending in August, 2011, is 93.7 billion yen, which represents an increase of 28.7% from the previous year, and their operating profits were 8.9 billion yen, which was an increase of 40.6% from the previous year.

17 pages (4250 words)Essay

Sample Exam Paper Questions

While forming the strategies, they consider the geographical aspects and cultural peculiarities of the market segment. After the phase of information collection and strategy development, they apply the proposed changes to their five sections of products such as men’s, women’s, kid’s, goods and innerwear.

6 pages (1500 words)Essay

Sample Exam Paper Questions

Various academic theories will be used to underpin the analysis and the findings will be summarised in a brief conclusion. Strategic Planning Issues Strategic planning involves considering the macro and operating environments within which the organisation operates.

4 pages (1000 words)Essay

Global Marketing

Global Marketing Global marketing can be defined as the process of conceptualizing and then conveying a final product or service worldwide with the hopes of reaching the international marketing community (Businessdictionary). Due to the popularity and spread of the globalization movement global marketing has become more important than ever.

3 pages (750 words)Essay

Tesla (electric car company) Marketing Analysis

at specializes in manufacturing of electric vehicles, designing, developing and selling high-performance electric vehicles. It also sells advanced electric vehicles powers train component, and operates in North America, Europe and Asia through subsidiaries.

6 pages (1500 words)Essay

UNIQLO in China

In order to clearly identify the marketing problems of a particular organization, it is highly required to critically analyze the marketing strategy along with different situational dimensions. In this regard, an in-depth analysis of internal along with external environmental factors has long been witnessed to enable the organizations in critically identifying their respective marketing problems (Wiid and Diggine, 2009).

9 pages (2250 words)Essay

The Virgin Atlantic Global Marketing Analysis

The main focus of the study conducted is to be able to present the global environment and the other activities of Virgin Atlantic. Included in the global environment are the factors such as tourism global trends and the company’s role, key market drivers, and other accomplishments undertaken through the course of the company’s operation.

5 pages (1250 words)Essay

Global Marketing Of Uniqlo In UK market

It has been able to do so because of its high quality innovative and creative design apparels. In the past two decades the fashion industry in UK have seen many changes and the most important change has been the link between the closing up link between

12 pages (3000 words)Essay